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Confident voice compensates accent

Native speakers always score high when it comes to trust





Using confident voice compensates potential disadvantage due to the speaker´s accent. A powerful organ therefore is key whether people are granted trust or not. These are the results of recent experiments conducted by the McGill University, Montreal. In these experiments voice and language and their influence on trust building between English speaking Canadians, Australians and French were analysed. The ranking set forth is clear: doubtful voice always gets the worst results, even native speakers who seem to enjoy a basic benefit not speaking with any accent scored poorly with doubt in their voices.

The researchers point out, that to speak with accent obviously reduces trust and credibility even in the in-group. Even there in all phases of the experiments native speakers received the highest rates for trust.

Caballero/Pell, „Implicit effects of speaker accents and vocally-expressed confidence on decisions to trust”, In: Decision, Vol 7(4), Oct 2020, 314-331




From the practice:

I am glad about these results. 1. Because I am regularly asked by clients who don’t speak German as their mother tongue if and if yes, how problematic their accent is here in Austria and Germany. This question is on their mind particularly when they are preparing for a hearing or a presentation or when they are approaching a critical interview. 2. Because it´s good news for myself. I am glad to hear that with a confident voice I may also compensate potential disadvantages due to my German accent when dealing with English speaking clients. It goes without saying that I, too, want to be judged and evaluated based on my professionalism and not according to an accent.

What does “confident voice” mean in detail, though? To convey power and strength of course, but then first and foremost positive thinking, leadership and serenity.

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